ASICS – Concept Aix-en-Provence
For the launch of the ASICS GEL-LYTE V Aix-en-Provence sneaker, for a select group of top retailers, we were inspired by the endless lavender fields and its overwhelming beauty. We traveled to Aix-en-Provence to film the lavender fields to eventually project this on a 360 video installation, that was placed in a raw and industrial old fabric hall.
The projection was divided over four screens and we created a multi sensory experience bringing the Provence to Amsterdam. Branded content such as the product presentation and display were designed within the concept of the lavender fields . We brought everything together over an intimate dinner surrounded by the projections of the lavender fields. It was a magical experience.
Concept and strategy
Art direction & film