Clarks commissioned Glamcult Studio to create an online film, connecting its newest product innovation to a large and influential new audience as part of the European product launch—enhancing performance and the brand’s fashion DNA.
We created a short film with photographer Barrie Hullegie. The film contains 4 chapters, appearing as Instagram teasers and boosted within Clark’s own network and that of influencers. A longer, complete version was created for online press. The video is centred around two characters and their unique movements, underscoring the Trigenic Flex movement. Connecting product to audience.
Concept and strategy
Art direction & film