In need of innovative content and out-of-home reach, Palladium selected Glamcult Studio to provide a bright new campaign that reached various target groups and consumer activation goals at once.
We transformed four cities into collaboration sites for Palladium and local artists. In the light of daytime we documented the artists while they explored their city. When darkness fell projections of their work were revealed on unexpected landmarks.
Aside from generating out-of-home reach, our urban explorations were captured on film and spread through the grapevine of online and offline social networks. The artists were captured in a series of advertorials.
Content strategy & media