G-Star RAW – Influencer Campaign
G-Star RAW commissioned Glamcult Studio to connect the brand’s core values to a forward young audience, focusing on the endless possibilities of contemporary craftsmanship and consumer awareness.
We selected 10 rising artists and designers to collaborate with the G-Star RAW atelier. Each of the participants set out on a unique venture, combining personal artistry with craftsmanship and RAW denim.
The realization of the exclusive collabs was captured in a thorough campaign, reaching the target audience and far beyond. A pop-up exhibition provided the initiative with a material platform, attracting large numbers of visitors and international press.
Campaign concept and strategy
Content strategy & media