As part of their global product launch, Replay commissioned Glamcult Studio to create an innovative visual tool, connecting its newest product innovation to a large and influential new audience—enhancing performance and the brand’s fashion DNA.
We generated a series of five short films with photographer Duy Vo. Each video centred around a single character and his or her unique movements, underscoring HYPERFLEX quality and connecting product to audience.
Concept and strategy
Art direction & film
Print and online campaign