Zalando 10 Years
To celebrate the 10th anniversary of the Berlin-based fashion destination, a curated exhibition showcases Zalando’s story—beginning with a shared apartment that was turned into an office and warehouse. Zalando’s red thread that runs throughout the years and acts as the binding factor between these milestones. Divided into 10 time periods, each year features a theme that is visualised in the form of an installation, video narrative or artwork. Together they show the ways in which Zalando has created its own direction and set new standards for online shopping.